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Most bridal artists find themselves in one of two places.
Busy enough to make good money — but burnt out, exhausted and running on empty.
Or pulled back enough to feel human again — but watching the income drop and wondering how to make it work.
It shouldn't be a choice between your health and your income. But without the right pricing, that's exactly what it becomes.
And it's not your fault.
You were never shown how to price properly. So you did what made sense. You looked at what everyone else was charging and matched it. You kept your rates low. You told yourself it would sort itself out when you got busier.
But busier didn't fix it. It just made you burn out.
Last year I was financially going well and completely burnt out.
So I pulled back. And suddenly I was struggling financially.
Something wasn't right. So I sat down and actually ran the numbers.
I was charging on average $180 per service. Twelve services a week. That felt like good money, over $2,000 in weekly revenue.
But after GST, expenses, super, tax, and accounting for every hour the business actually takes from me — including the travel, the admin, the quotes I wrote at 8pm, the kit I restocked on a Tuesday — I was earning just above minimum wage. With no sick pay, no annual leave, and all the risk on me.
That breakdown resonated with over 8,000 bridal artists who liked it. Because I wasn't the only one.
So I built something to fix it.
Introducing The Pricing Playbook.
A complete pricing toolkit for bridal hair and makeup artists, so you can finally charge what your business actually needs, not just what feels reasonable.
Inside you'll get a step-by-step calculator that accounts for your real expenses, your actual time, your income goals, your profit margin, your tax and your super. Plus an income allocation calculator that tells you exactly where every dollar goes when a payment comes in. And a full written guide that walks you through every step.
The result is a number you'll understand completely, stand behind confidently, and recalculate any time your business or life changes.
This is the one thing I wish someone had handed me years ago.
Not a number to copy. A framework that changed how I charge, how I show up, and how long I can keep doing this work I love.
You deserve to enjoy what you do and be paid well for your time, energy and skill.
Most bridal artists find themselves in one of two places.
Busy enough to make good money — but burnt out, exhausted and running on empty.
Or pulled back enough to feel human again — but watching the income drop and wondering how to make it work.
It shouldn't be a choice between your health and your income. But without the right pricing, that's exactly what it becomes.
And it's not your fault.
You were never shown how to price properly. So you did what made sense. You looked at what everyone else was charging and matched it. You kept your rates low. You told yourself it would sort itself out when you got busier.
But busier didn't fix it. It just made you burn out.
Last year I was financially going well and completely burnt out.
So I pulled back. And suddenly I was struggling financially.
Something wasn't right. So I sat down and actually ran the numbers.
I was charging on average $180 per service. Twelve services a week. That felt like good money, over $2,000 in weekly revenue.
But after GST, expenses, super, tax, and accounting for every hour the business actually takes from me — including the travel, the admin, the quotes I wrote at 8pm, the kit I restocked on a Tuesday — I was earning just above minimum wage. With no sick pay, no annual leave, and all the risk on me.
That breakdown resonated with over 8,000 bridal artists who liked it. Because I wasn't the only one.
So I built something to fix it.
Introducing The Pricing Playbook.
A complete pricing toolkit for bridal hair and makeup artists, so you can finally charge what your business actually needs, not just what feels reasonable.
Inside you'll get a step-by-step calculator that accounts for your real expenses, your actual time, your income goals, your profit margin, your tax and your super. Plus an income allocation calculator that tells you exactly where every dollar goes when a payment comes in. And a full written guide that walks you through every step.
The result is a number you'll understand completely, stand behind confidently, and recalculate any time your business or life changes.
This is the one thing I wish someone had handed me years ago.
Not a number to copy. A framework that changed how I charge, how I show up, and how long I can keep doing this work I love.
You deserve to enjoy what you do and be paid well for your time, energy and skill.